JAYKAY and JOBE Launch Strategic Partnership
JOBE Flow E-Fin 2.0
The European water sports brands JOBE and JAYKAY are joining forces to make electric propulsion technology for SUP and kayaking accessible to a wide audience.
JAYKAY, a developer of innovative electric fins for stand-up paddleboards and kayaks, and JOBE, one of the world’s leading brands in the water sports sector, have announced their partnership for the launch of the new JOBE Flow E-Fin . The partnership combines JAYKAY’s expertise in electric propulsion with JOBE’s international brand and sales strength, marking an important step in the further development of modern paddling sports.
The new Flow E-Fin transforms virtually any SUP or kayak with a standard fin box into an electrically assisted watercraft. With a top speed of up to 8 km/h, a runtime of up to four hours, and universal compatibility, it opens up new possibilities for recreational paddlers, touring enthusiasts, and beginners to water sports.
Technology Meets Reach
The partnership is based on a shared vision: to make water sports more accessible, more comfortable, and more sustainable. While JAYKAY brings its many years of experience in developing compact electric propulsion systems, JOBE ensures global visibility and a strong market presence in Europe and beyond.
“In JOBE, we’ve found a partner who shares our passion for innovation, quality, and water sports,” says M. Hillebrecht, International Expansion Lead at JAYKAY GmbH. “Together, we’re creating a solution that es more people to cover longer distances, handle headwinds and currents with greater ease, and enjoy more time on the water.”
The Flow E-Fin perfectly complements the product line and opens up JOBE customers a whole new dimension of paddling. JAYKAY’s technology enables a natural riding experience with intelligent assistance—exactly what many water sports enthusiasts are looking for today.
More freedom on the water
The e-Fin designed to enhance the traditional paddling experience, not replace it. With three riding modes and a built-in reverse function, it offers flexible use for a wide range of applications—from relaxed family outings to longer tours.
Shaping the Future of Water Sports Together
The partnership between JAYKAY and JOBE exemplifies the growing convergence of water sports and smart mobility. Both companies see great potential in electric assist systems that give people more freedom on the water, regardless of age, fitness level, or experience.
About JAYKAY
JAYKAY develops innovative electric propulsion solutions for stand-up paddleboards and kayaks. With a focus on user-friendliness, safety, and sustainable mobility on the water, the company creates products that inspire new audiences to take up water sports.
About JOBE
JOBE is a leading international watersports brand with a wide range of products for wakeboarding, water skiing, SUP, kayaking, and recreational watersports. The company is committed to innovation, quality, and unforgettable experiences on the water.
