"In five years, an e-SUP will be as commonplace as an e-bike is today."
Our marketing manager Heidi has been looking into the latest developments on the SUP market and has summarized the latest findings for you. Enjoy reading!
Water sports in transition: Why the e-SUP trend is only just beginning
What was ten What the e-bike was for cycling ten years ago, the e-SUP is for water sports today: the combination of exercise, nature and electric support. Stand-uppaddling (SUP) has long since gone from a trend sport to a permanent fixture on the water. on the water and with the advent of electric drives, the next evolutionary step is now imminent.
E-mobility on the water: Dhe continuation of a megatrend
Sport and technology? E-bikes have shown that this can be a good combination!
In 2023, more e-bikes were sold than classic bikes for the first time. This means that the bike with a motor no longer a niche product and has established itself over the years as a means of transportation in the mass market.
While the sales figures for e-bikes in Germany have increased rapidly have risen rapidly, it is clear that the desire for longer tours, greater range and more comfort is also constantly growing in water sports. The idea behind this is the same as with bicycles: those who use electric assistance to get around can cover longer distances, discover new routes and still remain active.
JAYKAY - Pioneer for e-mobility on the water
With the innovative e-fin 2.0 the company from Kressbronn on Lake Constance this idea to SUP boards and kayaks. The electric fin can be set up in a few simple steps in a matter of seconds and is compatible with with with the most common fin systems and ensures an individual, noiseless, but powerful support. It is controlled comfortably and completely intuitive with a wirelessn remote control on the paddle.
"Our vision es to bring the ease and freedom of stand-uppaddling paddling, at the same time new possibilities for athletes, adventurers and allwho simply want to travel longer and further on the water to create."
For athletes, connoisseurs and anyone who wants to stay on the water longer
Whether it's a headwind, long distances or simply a desire for more speed - the e-fin 2.0 makes the SUP experience more versatile. It enables access to water sports even for those with limited fitness or health impairments. This makes stand-uppaddling more inclusive and interesting for a wider audience.
Future outlook: Vhe trend towards the new normal
Developments in cycling have shown that e-mobility does not replace muscle power, but extends the radius and increases the attractiveness of the sport. In the course of innovation and progress, thethe effect that we have observed in cycling(ziv-zweirad.de), will also become established in water sports in the coming years.
JAYKAY sees itself as a pioneer of this movement and is convinced: "In five years' time, an e-SUP will be as commonplace as the e-bike is today."
About JAYKAY
JAYKAY is an innovative company from Kressbronn on Lake Constance, specializing in sustainable e-mobility solutions for water sports. With the e-fin 2.0 has JAYKAY has created a unique combination of performance, design and ease of use, that offers both beginners and advanced water sports enthusiasts a unique experience on the water.
Heidi H., Marketing Manager JayKay
